The technology behind dynamic ad insertion in VOD is proven and available from any number of vendors. These systems have been successfully implemented by operators all up and down the size spectrum, including Comcast, Bresnan Communications and Sunflower Broadband.rnSunflower Broadband began trialing dynamic ad insertion in 2006 and is often credited as the first operator to introduce it commercially. The company is using SeaChange International's AdPulse on-demand ad insertion system.
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