Coat me pure! Coat me pretty!

摘要

Anyone in the food industry knows how vitally important packaging is. It doesn't matter how delicious, nutritious or ambitious your product is - if it's in a horrible package, nobody will ever buy it. But it's not just the wrapper that candy makers need to think about, when it comes to packaging. Confectionery coatings play just as vital of a role when it comes to luring customers into eating the delicious treat you've created. "We at Capol think of candy coatings as surface treatment agents (polishes, sealants, anti-sticking agents, film formers), products which are used to enhance the final appearance of confections," explains Michael Gordon, technical sales manager at Capol; and Katherine Clark, v.p. of sales at Capol.