Commentary Can You Buy CSR?

摘要

Once at the margins of the marketplace and frankly ridiculed in many managerial circles, commercial practices aimed at promoting human welfare and environmental sustainability are fast making their way into larger, more traditional corporations. Jeffrey Hollender, CEO of Seventh Generation, made this argument in his 2003 book What Matters Most: How a Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Business Is Listening.' One telling indicator has been the acquisitions of CSR-driven businesses such as the Body Shop by L'Oreal, Tom's of Maine by Colgate-Palmolive, Stonyfield Farm by Groupe Danone, confectioner Green & Black's by Cadbury Schweppes, and Ben & Jerry's by Unilever.