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Dancing with Gorillas: How Small Companies Can Partner Effectively with MNCs

机译:与大猩猩共舞:小型公司如何与跨国公司有效合作

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摘要

A number of small enterprises are affected-often in dramatic ways-by the increasing presence of MNCs in their home markets. Small enterprise often find themselves facing a very difficult set of choices as they consider whether and how they should engage with the MNCs. This article critically evaluates the strategies smaller enterprises are adopting in a globalizing world. The most effective strategy for globalization is through partnerships with local MNC subsidiaries-in their own backyard-which can then be leveraged to generate opportunities on a global scale. This analysis particularly emphasizes the need for small enterprises to use to their advantage the points of difference (i.e., asymmetry) between them and the MNCs with whom they partner.
机译:跨国公司在本国市场的占有率不断上升,使许多小型企业受到影响,而且往往受到戏剧性的影响。小型企业在考虑是否以及如何与跨国公司互动时,常常会面临一系列困难的选择。本文严格评估了小型企业在全球化世界中采用的策略。全球化最有效的战略是通过与本地跨国公司子公司在自己的后院建立合作伙伴关系,然后利用这些子公司在全球范围内创造机会。这种分析特别强调了小企业有必要利用其与合作伙伴的跨国公司之间的差异(即不对称)优势。

著录项

  • 来源
    《California management review》 |2008年第1期|6-233|共19页
  • 作者单位

    International Strategy at the Centre for Internationalization and Enterprise Research, University of Glasgow Business School;

    Strategic and International Management and Deputy Dean of Programmes at the London Business School;

  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

  • 入库时间 2022-08-17 13:30:57

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