Index Volume 51 2008-2009

摘要

Aaker, David A., "Marketing in a Silo World: The New CMO Challenge "51/1 (Fall 2008): 144-156.rnAmram, Martha, and Nalin Kulatilaka, "The Invisible Green Hand: How IndividualrnDecisions and Markets Can Reduce Greenhouse Gas Emissions," 51/2 (Winter 2009): 194-218.rnAngwin, Duncan, Sotirios Paroutis, and Sarah Mitson, "Connecting Up Strategy: Are Senior Strategy Directors a Missing Link?" 51/3 (Spring 2009): 74-94.rnAustin, James E., and Herman B. "Dutch" Leonard, "Can the virtuous mouse and the wealthy elephant live happily ever after?" 51/1 (Fall 2008): 77-102.