From the Editor

摘要

Companies are scrambling to reposition themselves in the current economic downturn. As demand plummets and margins erode, companies are rethinking their basic structures, their approaches to the markets in which they are competing, and the means by which they deliver their goods and services. In short, they are rethinking their fundamental strategies. This issue offers timely guidance to those companies in a series of articles on the development and implementation of strategy.