Value Creation Architectures and Competitive Advantage: Lessons from the European Automobile Industry

摘要

In recent years, European automobile manufacturers have heavily restructured their value creation activities and processes. During this process of restructuring, a variety of organizational models evolved from relatively homogeneous production and distribution systems characterized by strict vertical control and high levels of vertical integration. Understanding these fundamental changes and their strategic consequences requires a perspective that goes beyond firm boundaries and investigates different degrees of integration of the value-adding processes.