Whether in San Diego, Novosibirsk, or Tokyo, the Ikea experience is nearly as standardized as its flat packs. The blue-and-yellow big box, the vast showroom maze, the Swedish meatballs in the cafeteria-this formula propelled Ikea to global No. l in furniture retailing, with €38.3 billion ($45-7 billion) in sales and more than 400 stores in 49 countries.
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