Cardiff Promotes Bus Travel As A Glamorous Brand

摘要

Every home in the Welsh capital is being sent a guide to the city's bus network.ALAN MILLAR assesses what they will find within its stylish pages If anyone can break the mould of publicity for bus travel and sell it as a desirable，aspirational product，than it is Ray Stenning of Best Impressions.The Gok Wan of the bus stop is a master of corporate makeovers for bus travel，turning the transport equivalent of high street retailing into quality brands that look like they will deliver far more than a bargain basement grudging public service.