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More cautious Temsa relies on rationalised range for financial future

机译:天em更谨慎地依靠合理范围的金融未来

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There have been radical changes at Temsa since the Turkish manufacturer exhibited at Kortrijkin2009. Each show, it marked its growth with a bigger stand to accommodate an ever more diverse bus and coach range, then in 2009 seemed more preoccupied with its new corporate logo than the hardware on show. A new chief executive officer joined from Toyota Turkey last year and the emphasis now is on rationalising the range and earning what he hopes will be a 'humble' profit. The new approach is typified by the MD9, launched at Hannover last year as a midicoach and due to become available in the UK next year. Temsa describes it as a large coach in the body of a small one, offering large vehicle comfort and ride quality but the lighter weight and lower operating costs of a smaller one.
机译:自土耳其制造商参加Kortrijkin2009以来,Temsa发生了翻天覆地的变化。每次展览,它都以更大的展台来展示自己的增长,以容纳更加多样化的巴士和长途客车,然后在2009年,新的公司徽标似乎比展出的硬件更加着重。去年,他从丰田土耳其公司(Toyota Turkey)加入了新的首席执行官,现在的重点是合理调整范围,并获得他所希望的“微薄”利润。这种新方法以MD9为代表,该MD9于去年在汉诺威发布,作为中调,将于明年在英国上市。 Temsa将其描述为小型客车的大型客车,可提供较大的车辆舒适性和乘坐质量,但重量更轻,运营成本更低。

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    《Buses》 |2011年第681期|p.34-35|共2页
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  • 入库时间 2022-08-18 01:52:07

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