D-DAY Selling the buzz

摘要

The message from tyne & WEAR PTE said it all. 'From 26 October 1986, the structure of the bus industry will change. Competition between commercial companies ...will replace planned integration.' That was contained within its March 1986 comprehensive timetable book, a rare commodity by that autumn. Indeed, with hardly a bus service in the country not affected in some way or other, the outpouring of publicity in the run up to deregulation has never been surpassed. All sorts of methods of publicity were used. There were conventional leaflets, newspaper articles, flyers through letterboxes and notices on buses. Only the brave few, such as Southern Vectis, continued to charge for information.