Alfred Mackenzie had a dream. Following his apprenticeship as a marine engineer, he was appointed as a qualified steam engineer by the National Traction Engine Owners' Association, which set him the task of inspecting the country roads and bridges and assessing their strength and suitability for use by traction engines. He travelled the country from the Lake District to Cornwall, setting in his mind the idea that one day it would be possible to operates long-distance tours by motor coach, which would enable the ordinary working man and his family to visit some of the most beautiful places in England; places which most would never have seen.
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