Long gone are the days when Bus Eireann dominated Ireland's express coach market. For one thing, its Expressway division has to operate without subsidy and now functions in a competitive market place against a variety of newcomers. It is a difficult transition for the state-owned operator, which is trying to reduce costs to compete with the lean start-up businesses. Some routes have already been withdrawn and Expressway expects to lose around €6millkm (£5.1million) in 2016. However, Expressway has largely positioned itself not so much in the direct city-to-city market where most of the newer players congregate, but continues to run more traditional limited stop routes, at much higher frequencies than before.
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