As with many of these projects, the first stumbling block was the name - West Yorkshire Road Car Company. It does not exactly roll off the tongue, does it? We suspect that the same question arose 30 years ago, when the state-owned company faced the challenge of deregulation and passed into private ownership. The name soon disappeared, which is why we asked the MHD Partnership to imagine it was still around today and in need of a relaunch.
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