NEW BRANDS, NEW FARES

摘要

North-east England is still good bus country. More journeys by bus per head of population are made there than in any other part of England, and double those for Wales. With much of it rural, many passengers are packed into its town and cities, but above all in Tyne & Wear where each person makes the equivalent of 129 journeys annually, the fourth highest bus use in the country. Fortunately this is the heart of the operating territory of Go North East, now the local subsidiary of a global business that was spawned by the £3million (£8.5million at today's prices) management buyout of predecessor Northern General from the National Bus Company in May 1987. It still has a depot in Chester-le-Street, where the business was founded in 1913.