This edition of the Bulletin is the first following the introduction of the 'new look' IALA logo. While our visual identity has not changed fundamentally, because the name "IALA" and our much treasured symbol of "the guiding mermaid" have been preserved, the redesigned logo has a more modern look. As the design artist explained, the little mermaid has now a stylized, simplified shape and, with a distinct upward movement, is leading the way. It tells the story of a pro-active and confident organization acting as an authoritative reference point for clear and robust standards amidst the ever-changing realities of today's challenging world.
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