Marks & Spencer's efforts to rebrand itself as a sophisticated purveyor of aspirational housewear has led it to put a super-minimalist John Pawson house in its Gateshead store. Gus Alexander ran a jaundiced eye over the results ... The lifestore in gateshead is an an attempt by one of Britain's biggest retailers to convince us that, henceforth the initials M and S must stand for stand for minimal and stylish. To assist in this venture Marks & Spencer poached Vittorio Radice while he was still glowing hot from his success at Selfridges. He then recruited Ilse Crawford, formerly of Elle Decoration and Tyler Brule, formerly of Wallpaper, and topped them off with John Pawson, Britain's most celebrated minimalist architect.
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