Archial uses Alsop name for global rebrand

摘要

Architect Archial Group has rebranded its international business as Alsop Sparch as part of a plan to win new overseas clients, write Emily Wright and Roxane McMeeken.rnFormerly known as Sparch, the group's overseas arm operates in Asia, Canada and the Middle East, but it hopes to use the Alsop name to win more high-profile international clients for larger scale projects.