UK Trade & Investment has begun gathering evidence from 2012 businesses as the government examines possible ways in which the strict marketing rules governing the London Olympics could be relaxed. A major construction firm that worked on the Olympic park, but did not wish to be named, told Building it had been approached by UKTI officials asking about its specific experience of the controversial No Marketing Rights Protocol, enforced by the London Organising Committee of the Olympic and Paralympic Games (LOCOG).
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