The construction industry is completely infatuated by process. We focus on procurement and project management and we have flow charts for everything from design management to procurement. I'm not saying these are not required but sometimes we miss the point of what we are actually doing. What we overlook is the product. On time and on budget is our proud mantra and the fact that this does not give the client what they want often seems to be irrelevant. All the individual parts of the process protect their own risk, be it design or construction, but who takes responsibility for the product?
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