Univision: King of the hill

摘要

In the Hispanic-television market, Univision is king of the hill. Unlike the general market, where two or three or even four networks can compete, in this country's 9.7 million Hispanic television homes, Univision commands about 70% of viewership. Univision, the largest Spanish-language broadcaster and fifth-largest U.S. broadcast network, schedules a dizzying array of program genres. The sheer variety helps attract and maintain the bulk of Hispanics viewing Spanish-language TV. Univision's household ratings outperform its closest competitor, Telemundo, 3 to 1, according to Nielsen Media Research.