Ask anybody in the cable business: Video-on-demand holds the potential to alter television more dramatically than anything since HBO aired its first .theatrical movie, Sometimes a Great Notion, in 1973. VOD could be about much more than reselling theatrical movies. Its deployment could obliterate what lies at the heart of a TV network: the schedule. Viewers could dictate what prime time is, watching Friends with breakfast instead of while the NBC sitcom is competing with Survivor on Thursday nights. Nature fans could stretch Discovery's Shark Week into Shark Month or compress it into just a couple of Shark Days.
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