Chevy To Brand Telemundo Special

摘要

Even if you don't speak Spanish, it won't take you long to figure out that General Motors is the lead sponsor of upcoming music-awards special桬l Premio de la Gente―on Telemundo. Even a viewer equipped with a TiVo 30-second skip button would have a hard time missing that fact. For one thing, the carmaker's Chevrolet brand name and logo will be prominently displayed on the screen at the start of the show, a sort of People's Choice Awards for the Latin music industry, and every time it comes back from commercial. The 2003 edition of the program, on-screen, will be titled Chevrolet Presents El Premio de la Gente. In addition, a bevy of brand-new Chevrolets are taking starring roles in the program, along with the musicians who receive awards. Chevy's sporty new SSR model will be on stage throughout the two-hour special, which is produced by Uno Productions and tapes at the Mandalay Bay hotel in Las Vegas next week (air date: Nov. 4).