Bravo Chief 'No's' What He Wants

摘要

Bravo President Jeff Gaspin had a few heartfelt "No's" for media buyers last week in New York. No, he said, Bravo would not become NBC's repurposing dumping ground. And no, Bravo is not abandoning its arts-and-entertainment roots. What Bravo will do, Gaspin contends, is broaden its reach and enhance the brand. "Bravo will continue to be an arts-and-entertainment network. This focus has been abandoned by others, and this is an opportunity to own it," Gaspin said at Bravo's upfront presentation, the first since it joined the NBC stable last December.