Three-Way War Over Tweens

摘要

To young girls, Jamie-Lynn Spears is Britney's cool little sister. To Nickelodeon, she's a weapon. The kids network is deploying the 13-year-old in an upcoming live-action show as part of its latest salvo in an ongoing war for control of the lucrative tween market. When the ratings dust settled this summer, Nick had bested its rivals for the demo—Cartoon Network and Disney Channel—but the margin is thin.