And a Little Child Shall Lead Them

摘要

Are playgrounds quieter these days?If so, look to the TV―particularly cable. Kids' viewing in the fourth quarter was at its highest levels in four years. Which is one reason Nickelodeon, Disney Channel, and Cartoon Network rank among the most popular cable networks. That means it's a good time for the kids networks upfront. Despite the numbers, though, industry executives aren't predicting a watershed year. The kids upfront is expecting respectable single-digit growth over last year's $800 million take, but nothing spectacular. And the needle on the CPM gage is expected to move in single digits, too.