'Cable' for the Thrifty

摘要

TV's latest gamble doesn't hype the fear factor. Instead, it involves using local DTV spectrum to bring viewers an over-the-air package of HDTV and 12 cable channels for $19.95 a month. It's a gamble that local broadcasters and USDTV hope will translate into DTV-related revenues, a bet that has cost the industry hundreds of millions of dollars and has yet to pay off.