Fox Tackles New NFL Game Package

摘要

Fox wants to keep its National Football League TV rights package. It just doesn't want to be pummeled in the process. To avoid another $500 million write-down on its current NFL agreement, affiliates have a new game plan: Buy two packages. Simple, right? Not really. Here's the catch: The second NFL option would be part of a broadcast DTV offering. And fans would pay for the service. That would provide the elusive second revenue stream that could help Fox avoid another multimillion-dollar meltdown, while affili-ates hope it eases network pressure to help pay for future program rights.