WB Gets Down to Reality

摘要

Facing declines in all its key young audiences, The WB is changing the way it does business. The network, which prides itself on developing scripted dramas with hot young stars, is turning to reality to shake the ratings doldrums. "Starting this summer and over the course of next year, you'll probably see 10 short-order reality series from us," says Co-CEO Jordan Levin. "What we want to do is use reality to keep our schedule fresh on a year-round basis and to get us more in line with what young people are watching." If the network can get viewers to show up for reality, he says, it has a better shot at keeping them for scripted shows.