Network TV: Little Change, More Dollars

摘要

Network daytime TV is undergoing a recovery on several fronts. After six straight years of viewer erosion, the daypart has essentially held its audience across the key ratings measures so far this season. Advertisers seem to have rediscovered the daypart as well. In the late 1990s, network daytime was as a billion-dollar-plus business. But as viewers found other diversions, ad dollars followed them out of the daylight By 2002, the pool of ad money flowing to the network daytime lineups fell to $840 million, according to figures compiled by Ernst & Young and released by the Broadcast Cable Financial Management Association. Both cable and syndication had taken their toll.