The notoriously press-wary Univision Networks is becoming decidedly more loose-lipped during the ongoing Spanish-language upfront, when advertisers are expected to spend $930 million for commercial time on its three networks, which also include TeleFutura and Galavision. "We have an exceptional story to tell, and we want everyone to hear it," says Tom McGarrity, co-president of network sales at Univision Networks. "We've stepped up our efforts to make sure our national advertisers, both current and prospective, fully recognize the opportunity that only the Univision networks provide."
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