In its long battle with broadcast networks, cable television recently won a few more skirmishes. It beat the seven broadcast networks in household share, according to Nielsen Media Research, for the third consecutive first quarter: 51.9 vs. 45.8. This follows a first-ever win over broadcast in prime during February sweeps. To get a sense of what cable will be throwing next into the programming fight, B&C monitored the buzz from the upfronts so far and the NCTA show.
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机译：在与广播网络的漫长战斗中，有线电视最近赢得了一些小冲突。根据尼尔森媒体研究公司（Nielsen Media Research）的数据，它连续第三个季度击败了七个广播网民，分别是51.9和45.8。这是继2月份的扫盲比赛以来首次在主要广播比赛中获胜。为了了解编程竞赛中下一步将要抛出的电缆，B＆C监视了迄今为止的前期嗡嗡声和NCTA节目。
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