What 'Voice of God'?

摘要

With Dan Rather leaving the CBS Evening News on March 9, what format will even-tually replace the show? On-the-record comments emanating from Black Rock are few. However, CBS Chairman Leslie Moonves dropped a confusing set of clues when he briefed reporters in January. Moonves called the newscast "antiquated" as he announced a search for a new approach. He characterized the current format as the "Voice of God," by which, he said, he meant "that guy sitting behind the desk who everyone believes to the nth degree." He asserted that such a format alienates younger viewers, who prefer to receive news in "bits and pieces" instead. Moonves is obviously not a fan of his own newscast. From his comments, it is not clear that he actually watches it that closely, either.