Just for a moment, forget programming. Think content. For just a few seconds, ignore your main broadcast channel. Think distribution. Leave TVs behind; focus on flat panel monitors — from the big plasmas hanging on the wall to the tiny color LCD on cell phone displays. Give yourself a moment to contemplate all of the new display and delivery options bubbling up in the consumer marketplace, and you begin to catch a glimpse of the challenges and opportunities facing television broadcasters at the beginning of the 21st century.
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