Charter Tests On-Demand Ads

摘要

While cable operators have wrestled with how to make video-on-demand (VOD) compelling for advertisers, Charter Communications thinks it has the solution. Charter has enlisted a team of technology vendors, programmers and advertising agencies to create a "dynamic-insertion system," being tested in St. Louis, that switches VOD spots out on the fly and allows advertisers to match the freshest ads with the most relevant content.