Rating the Olympic Franchise

摘要

While NBC's overall ratings for the Torino Games will end up lower than the network or its advertisers would have liked, industry analysts insist it doesn't represent an erosion of the Olympics' value. Through last Thursday night's ladies figure skating finals, NBC was averaging a 12.4 rating/20 share, down nearly a quarter from the 16.5/27 recorded after 13 days in the 1998 Games in Nagano, Japan—the last Winter Games not on U.S. soil.