A New Script

摘要

The creation of The CW network—or whatever the service is called come September—forever alters the TV industry and brings Darwinian logic to the broadcast business. Still, the network faces obstacles to success. The WB and UPN, combined, posted almost $1 billion in revenue last year, but neither is profitable. Stunned affiliates are jockeying to win the nod from CW while scouring for alternatives if they lose. With the upfronts fast approaching, executives must meld schedules and devise a coherent lineup, not to mention launch a new brand. Syndicators are predicting a boom for studios' product. Can CBS and Warner Bros. together pull off what they couldn't do alone?