American Idol returns and draws a record audience. Google cuts a deal with dMarc, an innovative little company that runs an online system for advertisers to buy radio time. The Walt Disney Co. looks to be close to acquiring Pixar. Meanwhile, Amazon.com announces its foray into programming with a Web-only author-interview show dubbed Amazon Fishbowl With Bill Maker. It may all seem to be disparate media news, but from the macro to the micro, much more connects it all than that it emerged in a 48-hour stretch last week.
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机译：美国偶像归来并吸引了创纪录的观众。 Google与dMarc达成了交易，dMarc是一家创新的小公司，该公司运行一个在线系统，供广告商购买广播时间。迪斯尼公司（Walt Disney Co.）似乎即将收购皮克斯（Pixar）。同时，Amazon.com宣布将进军编程领域，该活动仅限于一次网络作者访谈节目，该节目被称为“带有Bill Maker的Amazon Fishbowl”。看来这似乎是完全不同的媒体新闻，但是从宏观到微观，与上周在48小时内出现的联系相比，与外界的联系更为紧密。
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