Upfront Reality Check

摘要

By the end of last week, the combined bucks committed by ABC, CBS, FOX, NBC and The CW in that frenzied buying bazaar known as the upfront—where the majority of ad time is bought for the coming primetime season—was tabbed at north of $9 billion. That number was a tad more than last year's take.rnStill, it's a welcome move forward when you consider how flat the tally has been for the last couple of years.