Ratings Hit by Harsh Daylight

摘要

In March, as television viewers gained an extra hour of daylight, a dark cloud gathered over ratings. Only now is it beginning to lift. Daylight Saving Time, which began three weeks earlier than in years past, appears to have delivered a sucker punch to the Big Four broadcast networks and wrought havoc with ratings of syndicated shows. Although it is hard to determine the precise role the early time change played, TV researchers consider the impact to be significant.