Cable's E-Solution To Ad Buys Unveiled New platform may help networks sell more efficiently

摘要

Anew collaboration between A&E Television Networks (AETN) and media-buying agency Universal McCann could set the stage for big improvements in the way cable networks and agencies do business. According to the Cabletelevision Advertising Bureau (CAB), a new "e-business" initiative for managing cable-network advertising activity is ready for primetime. CAB has led the drive to bridge communication between agencies and cable networks through an electronic system.