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Political Ads How To Local Cable

机译:政治广告如何连接本地电缆

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Analysts are scratching their heads over why political advertising on TV has been light so far in measured national and spot broadcast TV business. Local cable ad sales executives say they've solved the mystery-the missing money is going into their pockets. If spending trends continue, local cable advertising executives estimate they will finish with several hundred million dollars in political advertising by Election Day, versus the tens of millions they accrued in the 2004 presidential election.
机译:迄今为止,在可衡量的全国性和现场广播电视业务中,为什么电视上的政治广告如此之轻,分析家们正在ing之以鼻。当地的有线电视广告销售主管说,他们已经解决了这个谜团-丢失的钱正在掏腰包。如果支出趋势持续下去,当地的有线电视广告业高管估计,到选举日,他们将以数亿美元的政治广告告终,而在2004年总统大选中,这笔钱就达到了数千万美元。

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