The Digital Pace

摘要

With a full digital TV world around the corner, a push is on by new digital TV programmers to fill new local TV digital signals-so called multicast channels. But TV stations may be in no hurry. "I don't sense the urgency," says Garnett Losak, VP and director of programming for ad sales representative Petry Media Corp. Losak notes that stations have other worries, such as poorer-than-expected local TV advertising revenues this season for their mother-ship TV stations. "This will cost them some amount of effort and money, all when our business is in a challenging environment." "There is no immediacy, but there is certainly long term opportunity," adds Ken Reiner, VP of programming for Newport Television.