As Raycom closed its deal with Lincoln Financial Group to acquire three stations in early April, a trio of general managers added a new duty to their job description: on-air editorials. While station management tackling community issues on-air was a staple of local television several decades ago, Raycom is perhaps the only major broadcaster that still mandates the practice. For the managers at WCSC Charleston, WBTV Charlotte and WWBT Richmond, it means assembling advisory boards, identifying issues, working the phones, penning scripts and shooting editorial segments. "It really helps us connect with the community," says WBTV VP/General Manager Nick Simonette, who debuted editorials about a month ago. "I grew up watching them, and I'm a firm believer that you have to give back to the community."
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