As it does every June, hurricane season has arrived in Tampa-St. Petersburg-Sarasota, and stations are gearing up their weather coverage. At WITS, that means the latest edition of the annual Accu Weather Guide, featuring evacuation routes and severe-weather information, that's distributed for free around the market. WTVT, the market leader, boasts five AMS-certified meteorologists and a brand-new MyFoxHurricane.com microsite. WTVT management also likes the position it's in for other forms of breaking news. "We have the reporters and anchors with the most experience, and in many cases the most longevity in the market," says VP/ News Director Michael McClain. "That helps them deliver stories with perspective. When big stories break, people turn to us."
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