Sometimes, all it takes to pull off an unusual and successful community event is a little incentive for the target audience. Men in their 40s and 50s are usually reluctant to dwell on the notion of prostate cancer, much less make a doctor's appointment to get tested. But at Local TV LLC-owned-WITI Milwaukee, they know that few things will inspire a guy more than the offer of free seats to a ball game. On April 29, WITI ran an event to get men screened for possible prostate problems. The lure: offering tickets to a Milwaukee Brewers game. The program targeted men over 40. But smartly, the PSAs and segments on the morning newscasts were also directed at their wives.
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机译：有时，开展异常成功的社区活动所需要的只是对目标受众的一点激励。 40多岁和50多岁的男人通常不愿谈论前列腺癌，更不用说任命医生接受检查了。但是在Local TV LLC拥有的WITI密尔沃基（WITI Milwaukee），他们知道，除了给球赛提供免费席位之外，没有什么比对男人更具启发性了。 4月29日，WITI举办了一项活动，对男性进行前列腺筛查。引诱：为密尔沃基酿酒人比赛提供门票。该计划针对40岁以上的男性。但聪明的是，早上新闻广播中的PSA和片段也针对他们的妻子。
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