CBS: Reaching Out to Women With Comedy and Character-Driven Drama

摘要

A long-desired new night of comedy and five new shows will highlight the CBS schedule this fall, but the network is also trying to ramp up its push toward women. Known in recent years for its often-gritty crime dramas, the network wants to incorporate more shows that either feature strong female leads, or just focus more on character-driven shows. "Women drive network television, there is no mystery about that," says Entertainment President Nina Tassler. "We said, how can we build on [our strength] and put on more female faces?"