IB's Lebow Sharpens Stations' Web Focus

摘要

Last summer, David Lebow took over as president/ CEO of Internet Broad-casting (IB), which man-ages TV stations' Web business. He's charged with growing traffic and revenue at IB's 75-plus partner stations' sites with enhanced programming, whether it's through video or interactive platforms. IB, which is backed by Hearst-Argyle, NBC and Cox, among other major media outlets, launches its first Web application this month. Called Slantly.com, the interactive program lets users debate a statement that re-flects current events, such as "Wal-Mart is a bad model of employee-sponsored health coverage." Users also click on whether they agree with the statement, and Slantly computes the votes to measure public opinion on everything from Barack Obama to Hannah Montana.