The Coalition for Innovative Media Measurement convened Nov. 10 to hear how the research industry can use set-top-box data to improve knowledge about viewing habits and potentially help tie that data to purchase decisions.rnNielsen, TNS, TiVo, Rent-rak and TRA were there, but where were the companiesrnthat own that data: the cable operators and their emissary, Canoe Ventures?
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