Scanzoni Sees 'Some Stability'

摘要

While a full-scale advertising recovery isn't likely to come soon, the situation isn't as dire as some industry reports indicate, according to GroupM Chief Investment Officer Rino Scanzoni. "I sense some stability," the agency bigwig said during a discussion with B&C Business Editor Claire Atkinson at the B&C/Multichannel News OnScreen Media Summit in New York Oct. 21. "We're not going through this free-fall where you don't know where the bottom is."rnAd declines also differ strongly depending on the media platform, Scanzoni said. "National television has been relatively resistant," he said, compared to the double-digit contractions in local radio and TV.